Sometimes the most simple tricks can get a brand attention, positive or negative.To achieve that, you don’t have to be a enterprise like Apple or Google. This is an example of a small brand trying to get their message told.
In their opinion, their tea could be a calm moment in a busy day. Instead of spending thousands of dollars on marketing campaigns they used eatable tea ink to convert their teabags in experiences. By using their tea a stressed or crazy situation changed into a calm and relaxing image.
It looks really nice and it does tell their message, but on the other hand it is nothing more than a gadget. What do you think?